When a baby is born, their skin is at its most delicate. That's why we perfected our formulas over 125 years so they're now even more gentle for all. Johnson's Baby Soft Lotion is a clinically proven mildness formula with coconut oil that leaves your baby's skin feeling soft and smooth after just 1 use. Infused with the classic baby fresh scent and hypoallergenic in nature, Johnson & Johnson Baby Soft Lotion soothes and softens delicate baby skin while nourishing it for 24 hours. It is great for kids and adults too.