Jordan new Green Clean Gentle Whitening toothpaste was created with you and the planet in mind! Sustainability has been our first priority, of course without compromising on effect. The gentle whitening toothpaste has proven to give whiter teeth in 2 weeks with daily use in a clinical study. , With the environment in mind, we have carefully chosen natural ingredients that are readily biodegradable in nature and the toothpaste therefore contains ingredients from 98% natural origin. The toothpaste contains fluoride and xylitol to give you the best protection against cavities. We chose to sweeten the toothpaste by using natural stevia. Activated charcoal is added as a natural colourant and the toothpaste has a fresh cool mint flavour. Green Clean toothpaste is 100% vegan and certified by the Vegan Society. The toothpaste tube contains up to 50% recycled plastic, originating from food containers, such as milk, water and juice bottles, that consumers have handed in for recycling.