Lansinoh HPA Lanolin is the world's safest, purest lanolin nipple cream helping soothe and protect sore and cracked nipples and offering much needed relief to breastfeeding mothers. The application of HPA Lanolin provides the perfect moist wound healing environment. A moisture barrier is created, so that the skin is rehydrated from within, speeding healing without the formation of a scab or crust. Another benefit of moist wound healing is that it offers immediate pain relief. It contains 100% HPA lanolin and nothing else: no antioxidants, chemicals, no preservatives or other additives. 100% natural and completely hypoallergenic, it does not need to be removed before breastfeeding. It does not have any taste, colour or perfume, which is an important benefit contributing to continued breastfeeding success. Lansinoh HPA Lanolin is the only lanolin product as well as the only nipple cream to have received the British Allergy Foundation Seal of Approval. Lansinoh HPA Lanolin is also beneficial for other skin ailments like itchy stretch marks, nappy rash, cradle cap, minor cuts, burns and abrasions, dry skin patches, and as a richly moisturising lip balm.