Nature's Way standardizes our Turmeric to 95% curcuminoids to ensure you're getting the best the root has to offer. Turmeric has been used in Ayurvedic Culture for thousands of years. The root grows in tropical areas of Southern Asia, most commonly India. Turmeric is related to ginger roots. But is clearly distinguished by its bright orange color. The active constituents in turmeric are called Curcuminoids, which help support joint health.